Tips for Choosing the Right Call Tracking Software for Your Company
Finding the right call tracking software depends on various critical factors that you can easily overlook if you’re not careful enough. There is a lot more going on behind slick interfaces or attractive prices.
Once you start looking around, you will find that there are many products and vendors available. Here are the most important considerations you should make before making a choice.
The main idea behind call tracking is publishing different numbers for all of your campaigns. If you’re running an international campaign, ensure that local and toll free numbers in your target country or countries will be offered by your provider.
Automated Generation of Numbers
With a good call tracking software, numbers will be generated automatically, instead of you having to assign numbers manually to pages. The manual process is unscaleable and can cause errors in analytics when done wrong.
Integration with Current Systems
Call tracking software becomes more useful when integrated with other tools. Be sure to avoid compatibility issues, or your platform can become more of a liability than an asset.
Different businesses have different uses of call tracking software, and obviously, you’ll want to pick a platform that can be fully customized to your specific needs and requirements. Otherwise, you will end up wasting resources.
When you use a call tracking solution, all calls to your numbers will pass that infrastructure, so go with one that is known for reliability. Else, you won’t only lose valuable leads but your credibility too.
Recordings and Transcriptions
Call recordings and transcriptions offer a wealth of information about your target customers. Besides that, you will be able to assess and improve your sales reps’ call handling practices.
Concrete and Detailed Analytics
When choosing a call tracking platform, make sure it offers such features as caller ID, caller location, call time and date, and all the basic analytics presented in real time. Furthermore, you should be able to get insights from historical data, such as call volume and call duration patterns, which can help you improve your marketing strategy.
Lastly, while it should not be your main consideration for choosing a call tracking platform, cost is an important issue nonetheless. After all, you can only get one that fits your budget. Because all of your incoming calls will now be passing the call tracking system, go for one that gives you the best rates not only for calling minutes, but also for phone numbers. Phone number costs matter because you will be paying for many phone numbers as you begin to scale your campaigns.